Project
Good Co. Bike Club
Services
Chief Creative Officer
Tools
Photoshop, Illustrator, Lightroom, Premiere, Capcut, Asana, Canva, G-Suite, WordPress
Year
2020 – Present
As the Chief Creative Officer of Good Co Bike Club, I am the driving force behind our brand’s visual identity and creative strategy. From the ground up, I have been responsible for crafting a brand that resonates with our community of cyclists and enthusiasts. This began with creating a unique and memorable logo that encapsulates the spirit of camaraderie, adventure, and inclusivity that defines Good Co Bike Club.
My role extends to the design and production of our merchandise, ensuring every item reflects our brand’s ethos and appeals to our members. I oversee the development and ongoing maintenance of our website, providing a seamless digital experience that keeps our community informed and engaged. To foster a sense of connection and belonging, I established our membership platform through Discord, creating a space where members can share their passion for cycling and stay updated on club events.
In addition, I design all fliers and marketing collateral, ensuring consistent branding across all touchpoints. My creative vision also guides the art direction for recap videos, capturing the energy and excitement of our events. These videos not only serve as cherished memories for our members but also as powerful tools to attract new riders to join the Good Co Bike Club community.
In 2020, during the height of the pandemic, we launched our inaugural Freedom Ride, an event that brought together 1,500 cyclists to celebrate community, resilience, and the spirit of freedom. This remarkable turnout, amidst a challenging time, marked the beginning of a new era for Good Co Bike Club, showcasing our ability to unite people through the love of cycling.
The overwhelming success of the Freedom Ride caught the attention of major brands, leading to the backing and support of iconic sponsors such as Schwinn Bikes, Chase, Puma, Cannondale, the New York Knicks, and Bike New York, among others. This solid corporate sponsorship not only elevated the event’s profile but also solidified Good Co Bike Club’s position as a leader in promoting cycling culture.
The impact of our Freedom Ride went beyond just sponsorships; it also captured the interest of prominent media outlets. Our story was featured in Essence Magazine, PIX11 News, FOX5 News, TimeOut NY, Curbed, NYC Tourism, PRNewswire, and several other notable publications. The widespread media coverage highlighted the significance of our mission, drawing attention to the inclusive and empowering atmosphere that defines Good Co Bike Club. The Freedom Ride wasn’t just an event; it was a powerful movement that brought the community together, inspired many, and laid the foundation for continued growth and recognition.
