Act 01
A creative with a brand but no platform.
Fear the Brim is a NYC-based personal styling and custom hat brand built around a clear point of view: wear it with confidence. The founder had an established clientele including celebrity work for film and TV, and a genuine creative identity.
What was missing was a home for it online. No website meant no way for potential clients to understand the brand, book a consultation, or shop the work. The task was to build something that matched the personality of the brand and gave it a professional presence worth sending people to.
Act 02
Translating a personality into a website.
The site needed to lead with confidence and personality before it said anything about services. The hero section puts the tagline "Wear it with Confidence" front and center with a video background that immediately shows the work in motion.
I built the full site in WordPress including the About, Services, and Shop pages. The consultation booking flow, product gallery, and the brand's visual language — dark backgrounds, clean typography, a strong logo identity — were all part of the build. The shop is in development as the product line expands.
Act 03
A live brand platform that matches the work.
The site is live and represents exactly what the brand is. Celebrity and entertainment clients can be pointed to a real URL. New clients can understand the offer, see the work, and book directly. The brand has a home that matches the confidence of the work it produces.
This is what a personal brand site should do: make the first impression before you ever get on a call. Fear the Brim now has that.
Live Site